Social Media Strategists, the inhouse alternative to Social Media Consultants and thus in the long-term often the cheaper solution (no mentioning of quality here), do not have an easy position these days. Confronted with high hopes from the very first day, they start their position in a company. Social media experts often have to define their position themselves and often have a hard time to explain their skills to a senior aged management. The embedded report by the Altimeter Group picked up the role of Social Media Strategists and analyzed who they are, what is being expected of them and which career patterns their future bears. As it turns out, many come to a decisive point which decides about whether their future lies in everyday helpdesk style routine or whether they can manage to take their company ahead of the competition. Definately worth a read! Please use fullscreen mode.