Where to buy an external harddrive when you know you need one? Usually my purchase decision-making processes are fairly complex. Often more complex than necessary. That’s the fate of many marketing people. Anyways, having bypassed the procedure of realizing a true need, I at once jumped into the phase of searching for the ideal shop. […]
Vitamin Water uses crowdsourcing to identify new flavors
Finally received the link to this new Jaegermeister TV commercial. Shirtly after the retirement of Rudi and Ralph, Jaegermeister chose a real stag to be featured in this spot. Enjoy!
Shirtly before the IAA, Opel seems to have ordered Interbrand to develop a new claim.
A very convincing presentation of the social media issue and its enormous reach. Who would have thought some years ago that anything could change the saying „the internet is porn“. Social media did just that. And it managed to surpass physical boundaries, bringing into every home live tweets from crisis areas such as Afghanistan or […]
Chrysler’s New Ram Plan Poses Brand Jam Posted by: David Kiley on September 07 Chrysler is potentially headed for a brand problem that will rival the pickle that GM is trying to extricate itself from. Here is the deal. Chrysler has three main brands at the moment: Chrysler, Dodge and Jeep. But it has made […]
Sabbatical at BMW is no innovation. For more than 15 years, BMW has been offering its employees the opportunity to get the necessary distraction from the job. Time to recuperate, to get some time away from the complex medium called brand and to find to oneself. The result: new motivation, new joy at work and […]
Peter Kim offers a really good and inspiring overview of how social media, one of the recent buzz-words of marketing, has been successfully applied among various companies. Here’s the link to his blog „Being Peter Kim„
