It's a branded world we live in…

Here’s a very nice work I came across. May be stunning at first but is not so far-fetched. Brands are all around us and most brands do have their own characteristics, almost like humans. Which does not mean Ronald McDonald is a thievery brother… So don’t take this one too serious and enjoy!

Here’s some background info:
This is a short film that was directed by the French animation collective H5, François Alaux, Hervé de Crécy + Ludovic Houplain. It was presented at the Cannes Film Festival 2009. It opened the 2010 Sundance Film Festival and won a 2010 academy award under the category of animated short.