Google's Christmas Present
…is a CSR one.
Thousands of Google clients have been wondering what the present will be when they received their Christmas Email from Google announcing a special present. Same here. I also wondered if it was another Google Adwords coupon. That would not have been very creative but still nice to have. No, the present was something else, something a giant like Google can easily afford and somehow has to do. The more you earn thanks to our highly developed infrastructure (yes, I mean the internet) the bigger your social debt towards society. And who else could profit more than those who have completely different and more fundamental problems than bad Wi-Fi network, a buggy website or thoso „oh so dangerous“ cookies. Those for whom every day is a fight for survival, for education and other things we take for granted.
Google, spending $20m was a nice move!