SOM is back and here's a goodie on B2B Marketing
After a brief cold that came across my way and totall corrupted my schedule I am back on track. Having barely found the time to provide content for this blog here is a goodie published today on mashable.com.
Social Media still is in every mouth and this is very likely to continue for much longer. These two words combine the hopes of oh so many companies out there, fearing to lose touch of their consumers as times change faster and faster. But Social Media can also be of help in the B2B sector. The only trouble is that solution are not as evident as in the B2C field. Open a Jaegermeister youtube channel or a Nike facebook page. No big deal. But in the B2B area you need to be a little more fact-oriented and less entertaining. To successfully apply Social Media here, you might need more phantasy than in the B2C field. Sounds weird? Well, who would have thought that an electronic devices supplier such as Farnell would successfully establish a community (element14) for its business customers where they can exchange their insights, tips, troubles and so on about Farnell products. And it obviously does work and they do love it!
Another aspect is going out into the existing platforms such as facebook, twitter, and so on. This may not be the ideal place to sell B2B goods, but at least what you can do is learn and find the appropriate partners. Mashable.com’s today article provides you with 10 essential Social Media Tools for B2B Marketers. If Social Media is a topic in your business you might wanna check their article. But do not forget: in the end it is still you who has to find out if Socia Media does make sense and does generate real profit for you business! Enjoy!
Here is the link: