Trends im Social Commerce by Hediye Evsan

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Paul Smith for Evian

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Following its annual trend in partnerships with Fashion Designers through 2010, Evian has linked up with one of the most creative designers, known for his sense of fun and optimistic attitude Paul Smith.
The new exclusive Evian bottle is designed with a festive theme in vibrant colors – with a nod to the famous Paul Smith stripes – which elegantly underlines the purity of the natural spring water from the French Alps.

Take a strong brand that can look back to a long history, one that surpassed changing times without deviating much from its core values and design. How can you give it new spin, improve the way people perceive it, present it from a different angle? Add a human. Add a charismatic human, one that is not too remote from the product. One that fits. One like Paul Smith.