Mercedes-Benz Goes Green With its Vans


Mercedes-Benz is unveiling the prototype of a battery-powered van based on the Mercedes-Benz Vito at the informal EU Competitiveness Council meeting in San Sebastián, Spain from 7 to 9 February.

Based on the Mercedes-Benz Vito, the experimental vehicle being presented marks the start of a new era in local, zero emission mobility in the van sector. The Vito is the first van in the world to incorporate this technology ex factory, showing Daimler’s commitment to sustainable mobility.
During 2010, more than 100 Mercedes-Benz Vito vans will be delivered to 20 customers, primarily fleet operators and public institutions wishing to transport items in environmentally sensitive zones with zero emissions, including no CO2 emissions, and low noise.
The drive configuration is designed solely to run on battery power and thus dispenses with the powertrain intended for combustion engines
The electric motor delivers a peak output of 90 kW. Performance is oriented around customer requirements: an electronically limited top speed of 80 km/h is designed to meet our customers’ transportation needs in and around urban areas.


Sprinter now under the roof of Mercedes-Benz in Canada

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Mercedes-Benz Sprinter Canada

Mercedes-Benz Sprinter Canada

(picture courtesy of Mercedes-Benz Canada)

Mercedes-Benz has decided to turn the Sprinter from a former Dodge and Freightliner back into what is really under the hood: a Mercedes. As of 2010, the Sprinter will run under the prestigious Mercedes-Benz brand as is the case in all of Europe.

The Sprinter which has become the symbol of the light commercial vehicle segment is ready to take on the Fords and Chevrolets of the Northamerican market. As most of the competitors have barely undergone major improvements in terms of design, variability and of course technology, the efficient Sprinter is a serious threat. According to a Daimler press release, the Sprinter will be offered with a „3.0 litre 6-cylinder diesel engine that offers best in class fuel efficiency while still meeting the latest strict emission regulations, including the particularly stringent EPA 10 guidelines.“ In times of growing awareness for the economy and the gas prices the Sprinter is more than just a bulky means of transportation.
There is no doubt about the qualities of this vehicle. But the really interesting thing is the branding facet. Industry experts even spoke of breaking a taboo when Daimler in 2009 announced the Sprinter to carry the famous star after years of Dodge and Freightliner badges in the northamerican markets. This is a novelty. Never before have commercial vehicles been allowed to use the star which other than in Europe has been reserved for Daimler’s luxury car segment. And this is exactly where the so-called taboo is rooted. The brand will now have to play two roles at a time: that of the hard worker, the van that gets things done and on the other side that of a luxury car: stylish, desirable, elegant, prestigious. But maybe this balancing act even makes good sense. You and your Sprinter work hard every day, so that in the end when the job is done and your business has proven successful you can reward yourself with an E-class or similar.
It remains to be seen how successful this brand strategy will be. In terms of quality, dependability and technology, the Sprinter has nothing to fear. As to its rivals – better be prepared, there is a new van in town!

Daimler press release
Image Source: Mercedes-Benz Canada
Disclosure: Mercedes-Benz is a client of the interactive agency I work for

Mercedes-Benz ermöglicht IAA Live-Talk

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Anlässlich der diesjährigen IAA PKW in Frankfurt bietet Mercedes-Benz diesmal auch den „Daheimgebliebenen“ die Möglichkeit sich mit Experten über die Modelle und Techniken auszutauschen. Via Live-Chat können User mit den Moderatoren vor Ort kommunizieren, an Umfragen teilnehmen, Fragen stellen,…
Der IAA Live-Talk ist noch bis einschließlich diesen Mittwoch unter folgender URL zu erreichen:

IAA Live Talk

IAA Live Talk