Is Social Media a Fad?
A very convincing presentation of the social media issue and its enormous reach. Who would have thought some years ago that anything could change the saying „the internet is porn“. Social media did just that. And it managed to surpass physical boundaries, bringing into every home live tweets from crisis areas such as Afghanistan or even Iran. Or as recently in Germany, election estimation results before the public press. That this phenomenon may collide with existing laws or regulations is another issue of social media. More and more companies, sports teams and parents need to intervene to avoid the post of critical information. But still, social media enables people all over the world to link, exchange impressions, attitudes, and insights in a way conventional media such as TV or the press could never do.
As to social media as a business strategy: it can work but it largely depends on how honestly you use it. At the end of the day, the internet is one huge civil courtroom, where inappropriate behavior oftentimes is immediately punished (United Airlines may just be one example).