Wieden+Kennedy's Old Spice Case Study

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A great example of a modern campaign which did it all: increased awareness, unbelievable word of mouth, direct interaction with its customers, strong brand loyalty, a huge crowd of brand fans and last but not least a significant increase in sales. Congrats!

Wow, just had a look at their facebook page: Incredible consumer reactions! This thing is going trough the ceiling…

SOM_P&G_old spice

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