Sixt Guerilla Marketing at Airport
A nice example of a guerilla marketing campaign. The good thing about it: it finds a unique channel or way to address the key target group which is most likely to be interested in this offer: professionals. We all know the situation: when you are not in the office and have entire teams working back in the office, your laptop or mobile device is the link to the crew back home or to the client out there. As there is barely internet on planes, the waiting time at the airport becomes crucial. And when time is short, fast DSL is the key. Thus offering free WLAN is always appreciated. In this case the WLAN ID transports the marketing message which here is the special airport fare for the SIXT BWM 3-series rental offer. A nice solution! So if by contract you are not binded to a special rental agency, this nice little favor by SIXT may have a positive influence on you.
Keep in mind: the worst situation you can be in when renting a car is an airport where you quickly need a ride – they usually charge a lot.
Nice little campaign!